A real proposal separates the build, the management, and the usage.
Scope is based on the actual website, workflow, support, platform, and acquisition responsibilities—not a vague all-inclusive tier.
Website Foundation
For a business that needs a credible front door and managed ownership after launch.
- Custom website strategy and build
- Mobile conversion paths
- Forms and call routing
- Analytics foundations
- Launch and managed hosting scope
Website + Lead Capture
For a business that needs the website and CRM handoff to behave like one system.
- Everything in Website Foundation
- CRM pipeline and lead ownership
- Immediate response workflows
- Booking or next-step automation
- Reminder and follow-up rules
Acquisition System
For a business ready to add paid or organic demand to a working conversion and response path.
- Everything in Website + Lead Capture
- Google Search or selected Meta scope
- Campaign landing pages
- Call and form attribution
- Lead-quality review and reporting
The four lines that make pricing legible.
Your proposal should make it easy to see what changes once, what continues, and what varies with use.
Implementation
Strategy, copy, design, development, integration, configuration, testing, and launch work.
Monthly management
The ongoing work Verno is responsible for operating, reviewing, or updating.
Platform and usage
CRM, phone, AI minutes, messages, email, calendar, or third-party subscriptions.
Media spend
Budget paid to Google, Meta, or another advertising platform, separate from management.
Questions before money changes hands.
If the scope cannot answer these, it is not ready.
Why is pricing scoped?
Page count, copy, integrations, call volume, message volume, ad scope, and ongoing management materially change the work. The lead-flow audit gives enough context to price the real system without hiding useful parts outside the headline number.
What appears separately on a proposal?
Implementation, monthly management, platform or usage charges, and ad spend are shown as separate lines. Optional work stays optional.
Can I start with only a website?
Yes. Websites remain the core offer. CRM workflows, AI reception, local SEO, and paid ads are added only when the business has a clear use for them.
Do I own my accounts and data?
The proposal identifies domain, advertising accounts, phone numbers, CRM data, creative, content, code or site license, and offboarding responsibilities. Read those terms before signing.
Get the scope before you judge the price.
We will map the current lead path and recommend the smallest useful starting system.